Undoubtedly, e-commerce began to gain momentum in 2020. Shopping from home during a pandemic—what could be better? While the global pandemic may be coming to an end, it\'s certain that e-commerce will continue to evolve as we\'ve seen until the middle of this year.

Sector Growth

The convenience offered by e-commerce means that people are increasingly reducing their visits to shopping malls and have normalized it in their daily lives. It also expands the variety of offers available to users.

Packaging

Product packaging has become a way to continue communicating your brand; don\'t miss out on this opportunity. Consumers are also excited by products that come in unique packaging.

Mobile Shopping

E-commerce has led to an increase in mobile phone purchases. Furthermore, it\'s projected that mobile commerce sales will reach 15% by the end of 2021. Mobile sales will represent 73% of all e-commerce sales.

Interact with the customer

Interactive customer personalization has become an integral part of selling. This setup works by ensuring that individual customers have the same personalized brand experience, regardless of the channel they are using. This also ensures that you provide your customers with only relevant experiences, eliminating the need to bother them with messages.

Payment processes

Payment processing is part of every customer\'s journey and plays a fundamental role in the conversion process. Integrate all payment methods for your e-commerce users: credit, debit, bank transfer, etc.

Omnichannel sales

It\'s time to embrace omnichannel sales. Users have been buying from different online sellers, including Amazon, brand stores, eBay, family-owned stores, and Facebook. This trend is inevitable as e-commerce businesses are destined to grow, and with growth comes the need to integrate inventory.

Green sales

Being environmentally friendly is considered to influence online sales. Brands are expected to ride the wave of eco-conscious consumerism, and many consumers admit to being influenced by environmental concerns when making purchasing decisions.

Social Media Shopping

Social media is a powerful marketing tool, allowing brands to expand their target audiences. Platforms like Instagram and Facebook have equipped themselves with \"buy buttons,\" enabling retailers to sell directly through them. Online stores have also been establishing links with social media platforms, allowing customers to make purchases through them.

Artificial Intelligence

More and more organizations are turning to artificial intelligence (AI) to improve their workflows and processes. E-commerce companies are no exception. Retailers were among the first to recognize the benefits of including AI in their technological arsenal. Online sellers are expected to spend $7.3 billion on AI by 2022. The motivation is to provide a personalized customer experience.

ShopLocal

Due to the Covid-19 pandemic, the popularity of local shopping has increased. This is further supported by social media platforms like Instagram, which are creating new features and story stickers to help keep local businesses afloat.