For the company, Tag Manager is a tag management system, which can be described as a Tag Manager System (TMS). The tool attempts to function similarly to a Content Manager System (CMS), which focuses on web content management. Furthermore, the option offers an interface through which you can create and track tags associated with your website. From a certain point on, it will no longer be necessary to write the code manually; rather, with this interface, you can create all the tags and the software itself will manage their implementation on the website. This includes assigning tracking codes to the pages linked to your site. Some of the benefits of using the new tool are, firstly, tag management. This way, users can avoid having to manually create HTML code. Furthermore, the accuracy of tag selection means the code will not be prone to errors, but rather will become more efficient. Tag Manager provides a data layer and leaves no room for errors. It also provides greater control over this area, as it becomes easier to manage and track tags. Furthermore, tags that collect information can be implemented. To use Google Tag Manager, the service must be configured. Simply logging into your Google account is not enough; you must create an account and fill in the requested information. Then, choose a name for the account. Next, choose a \"container name\"—this is a piece of code that must be embedded in the website where you will be using it—and finally click \"create.\" Once it\'s ready, you can start using the tool.