A fundamental aspect when starting your website development is understanding your current results. Several companies online offer services that evaluate traffic, user behavior, keywords, and rankings to provide a deeper understanding of your target audience. Below are some of the largest companies that can help you understand your audience.

Alexa Rank

One of the oldest systems is Alexa, which allows you to compare different domains. In addition to understanding the historical development of visitors, it enables you to conduct a competitive analysis.

Google Analytics

Google Analytics is a web analytics tool that provides aggregated information about the traffic to your website, categorized by audience, acquisition, behavior, and conversions. These tools are not alternatives, but complementary, since they work with different objectives to perform an analysis that allows you to progress in the development of your systems.