Neuromarketing and what you should know

Neuromarketing is defined as the study of the purchasing process.

Neuromarketing is defined as the study of the purchase process, and in greater depth the process to make a purchase decision of consumers before, after and after buying is studied. This discipline that monitors the behavior of consumers, achieves the conversion of the products and services of a particular brand.

The neuromarketing concept began to be used in the early 2000s and referred to techniques for investigating brain mechanisms in the mind of the consumer. Therefore, with the acquired data, they could make improvements in marketing strategies to improve sales results and user experience.

Neural and sensory research from the fields of communication and advertising are more updated every day. It is necessary to boost sales, retain consumers, as well as improve the brand, increase its products and services.

What brands want is to discover how the subconscious of their consumers works. But in addition, it is also necessary to know that of our target audience who are not yet consumers of our brand.

Neuromarketing has its own areas of origin that branch into: neuropsychology, Cognitive neurosciences, neurology, neuroanatomy, neuroeconomics, neuroendichronology, among others. In order to connect brands with analytics, it is necessary to awaken the emotions of consumers through emotional marketing and storytelling, so that the consumer is sensitized through stories.

Therefore, we could say that this type of concept is important when defining a strategy based on our target audience because it will direct us the stories that can be told through communication channels with the client. In addition to bringing the brand closer to the consumer.