Advantages of creating a chatbox for your e-commerce

A hybrid chatbot is a system that combines automation with personalized attention from an advisor.

If you have already started with your digital marketing strategy, you will know that customer service is something that you have to be more than pending. Customer service is a fundamental aspect that leaves users or customers of your brand positive experiences , this can be exercised by being present for users when they need to solve doubts or problems.

Digitization is a very important process to which traditional companies have been exposed. Evolution allows the integration of chatbots that automatically provide immediate responses . However, although chatbots and automation offer faster and immediate attention, it is not always the most effective for the customer.

The recommendation is to implement a hybrid chatbot , which is a system that combines automation with personalized attention from an advisor . If the chatbot considers that the consumer requires more personalized attention, it will offer an advisor. This situation can occur when they are difficult customers or if the requests made exceed the response capacity of the chatbot.

The advantages of implementation offer great benefits: cost reduction and process optimization around communication . Consumers should not wait to obtain the desired attention, considering the response times, the client is offered to reduce anxiety and frustration by providing quick help.

In addition enhances the productivity of the brand, the automation of the chatbot to respond to the simplest requests frees the advisors to generate other types of more specific tasks.

Cost reduction is important, so it gives room to focus the budget for other areas of the business . For this reason, maintaining a hybrid chatbot system is considered an effective and economical solution. Taking into account the advantages offered by this attention service, it is a good option to fill in an e-commerce.