How to use Mailchimp to send mass emails?

Learn more about this email marketing tool

First of all, before getting into what Mailchimp is, it is necessary that you know the advantages of providing a newsletter for your target audience . The main quality is to achieve keep your community informed, of news or promotions . In addition, this produces that the renown of your brand remains in the minds of people and that your company remains quickly to be recognized later.

The Mailchimp software dedicated to e-mail marketing , is an automation platform that allows you to manage and track newsletter shipments to your contacts' emails. In addition, you can create mailing campaigns with a particular objective, to attract the attention of your audience or inform about your new products or articles.

To start working with this tool, you must first create a contact list and then send the information . To do this, you can make use of the free version of the service, this, as long as there are not more than 2 thousand recipients. If you pass them, this will be charged to you. As for the messages, you can send up to 12 thousand messages per month, therefore, it is an excellent tool to reconnect with your community.

The main features of the tool are understood in CRM; lead management and segmentation, email personalization, email marketing automation, A /B testing, creation of registration forms, creation of ads and posts for social networks, image editor for ads and performance reports.

To use this service, sign up at , then Sign Up Free to create your account. The system will ask you for the information: e-mail, user name and password. Then click Get Started.MailChimp - Create Account. Enter your email and activate the account in the email received, you must click on Activate Account.MailChimp - activate account.

Then the page will automatically redirect you to a new page to confirm that you are not a robot . Click I'm Not a Robot. To confirm the user, enter your name and surname. Then the system will ask you for the name of your project and the link to your website. If you don't have one at the moment, we recommend linking to your social networks. Now enter your address information and complete the registration.

The platform will ask you if you use any of the following ecommerce tools: Shopify, Magento, WooComerce and BigCommerce. Select the option that applies: Yes or No, to find out if your business is profitable. Finally select the option Subscribe to Getting Started. You are now ready to start sending emails!