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What is performance marketing?

Performance-based advertising is a form of advertising where the buyer pays only when there are measurable results.

Léelo en Español / 1-3 mins.



Performance marketing focuses on the actions that an advertiser executes for established results. This is the search for an increase in users who are registered, this so that the brand can get clicks through offers or sales of the brand product.

This aims to generate relevant behavior in consumers. This can be the execution of a purchase, click or download some specific content.

The tools that are defined as performance marketing, you can delve into the options of search engine advertising, social networks, email marketing, SEO, among others. In addition, each one has a different way of measuring.

Some of these are the Cost per Click (CPC), which is lowered by the number of clicks that have been made on the ad; cost per lead (CPL), which is only executed when users enter through an ad and then register in a registration form; Cost per acquisition (CPA), deals with when the advertiser pays for the specific action, an example would be a sales transaction through e-commerce.

One of the great benefits of performance marketing is that campaigns can be accurately measured, that is, you can specifically detail the actions carried out and expected results. Likewise, it is important that these results are measured, compared, studied and analyzed, since they are all part of the marketing strategy. The ideal is to create a digital ecosystem that supports each action.

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