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10 steps to create an SEO strategy for your website

Léelo en Español / 2-4 mins.

Create a strategy for your website to appear among the first in search engines 🔍

1. Buyer person

Your ideal client: detail their needs, interests, objectives, etc. Investigate your target audience through surveys, interviews, among others.

Integrate the information you collect into each strategy, so you will know who you want to sell to and you will be able to give your brand a voice.

2. Keywords

Analyze what searches your buyer person makes on the web. Write them down!

Support yourself with Google Trends and organize the keywords by categories or services and in order of importance.

Use the words in texts, URLs, categories, tags, descriptions or the text that appears below the title.

3. The competition

Observe which are the prominent brands in your web results of your category. You can use Screaming Frog 🕵️

4. Pictures

Name your photos on your website with the correct name or descriptions. The idea is that Google can know what the image is about.

5. Google rules

The Meta Description: This is the text that appears in the search results (SERP). It influences the visits you receive from search engines to your website. It should not exceed 155 characters.

6. Fix broken links

Do not send your customer to a 404 error. Web search engines will assume that you are not providing a good user experience and will lower your web ranking.

7. Use your links

When writing content for your blog, try to have one topic lead to another to prolong browsing time on your site.

8. The content

It must be useful, original and creative. Before selling your product or service, think about how you can help your buyer persona, then write an article with the tone of your brand.

9. Analyze and measure

Use Google Search Console, it is a free tool that helps you analyze, optimize and verify the status of your site in web search engines. It shows you all the errors that Google finds when reading your website so you can solve them faster.

10. The Strategy

Develop a plan of monthly objectives with the different SEO tactics that you are going to implement to have greater control of your actions.

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