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What is email marketing?

Léelo en Español / 2 mins.

Email marketing is a customer communication tool that allows you to send messages to your email, adapting the content to a list of recipients to achieve marketing objectives.

It tends to be confused as a conversion-oriented channel, but in reality this tool can have many functions and adapt to a wide variety of situations. These are some examples:

Recruitment emails

Recruitment emails It is usually used to attract new customers to the brand.

Newsletters or newsletters

They are used to keep the user in contact with the brand and communicate news

Administrative emails

You can send massive information, downloadable content or give thanks for a subscription.

Loyalty emails

Ideal so that the customer does not forget us and buy again

Email marketing is cheap compared to advertising campaigns. It is only enough to hire a mass mailing tool, which will do the job. Most of them have several template options that allow you to customize your communication with your client.

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