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What is email marketing?

Léelo en Español / 3-5 mins.

  1. Capture emails
  2. Newsletters or informative bulletins
  3. Administrative emails
  4. Loyalty emails

Email marketing is a communication tool with the client that allows you to send messages to your email, adapting the content to a list of recipients to achieve marketing objectives.

It tends to be confused as a conversion-oriented channel, but in reality this tool can be quite functional and adapt to a wide range of situations. These are some examples:

1) Capture emails

Capture emails are often used to attract new customers to the brand.

2) Newsletters or informative bulletins

They are used to maintain user contact with the brand and communicate news

3) Administrative emails

You can send massive information, downloadable content or give thanks for a subscription.

4) Loyalty emails

Ideal so that the client does not forget us and buy again

Email marketing is cheap compared to advertising campaigns. All you have to do is hire a mass mailing tool, which will do the job. Most of them have several template options that allow you to customize your communication with your client.

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