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Start measuring your strategy

One of the main pillars in your marketing strategy is the measurement of objectives. With this record of metrics you will be able to foresee the evolution to achieve objectives and achievements.

Léelo en Español / 1-3 mins.


One of the main pillars in your marketing strategy is the measurement of objectives. With this record of metrics you will be able to foresee the evolution to achieve objectives and achievements.

Although likes, shares and retweets are elements that you should take into consideration, you should give greater relevance to the strategic and content plan that you will implement and to the objectives of the company. To start measuring it is necessary that you follow these four fundamental steps and in the process measure the ROI (Return on investment).

Define objectives

They depend directly on the business strategy. An example is increasing user or customer satisfaction, generating visits to the point of sale, increasing sales, positioning a new product, generating purchases on the web, among others.

Set KPI

With a clear objective, you define what needs to be done to achieve it. Examples: positive mentions on social media, reviews on Trip Advisor, web traffic, interactions on product posts, Google searches.

Specify goals

They must be real and achievable. Examples: four Trip Advisor reviews per month, 20% increase in website visits each month, 500 positive mentions in two months, 30 total sales of the new product.

Analyze and act

Define the measurement deadlines, the person responsible for this analysis and take action on the results. If the goals are achieved or not, the why should be analyzed to identify what benefits the brand or not.

Digital marketing, although it is much cheaper than traditional marketing, is not free and you should make the most of the investment amount of your company.

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