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Create your company mission

Léelo en Español / 1-3 mins.


The mission of a company answers the first of the three questions: Who are we? This mission is a written statement that describes why the company exists and its main objectives. The corporate principles are expressed, which are exclusive to the company or organization.

This statement defines and vociferates mainly what the company does, the field to which it is dedicated, its activity in the market, how it is carried out and what its value propositions are. It is also possible to explain the type of public to which the company is directed with differential characteristics.

How to create a company mission?

It is necessary to ground the ideas and complement them to briefly define the mission. Some questions to answer are the following:

What is our business?
What do we do?
What do we do?
What is our reason to be?
Who are our target audience?
What is our geographic scope?
What is our competitive advantage?
What differentiates us from our competitors?

In addition to answering the above questions, a correctly formulated company mission should always be clear and simple, indicate what the company is doing, present the hallmark of its competitors and finally should be easy for everyone to remember.

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