- Tendencias e-commerce 2021
E-commerce trends 2021
Know the best trends that you can apply
Léelo en Español
/ 11-13 mins.Contenido
- Growth of the item
- Purchases from the cell phone
- Interact with the customer
- Payment processes
- Omnichannel sales
- Green sales
- Shopping on social networks
- Artificial intelligence
- Buy local
Without a doubt, electronic commerce began to gain strength in 2020, buy from home while there is a pandemic, what better? Although the global pandemic could come to an end, the certain thing is that electronic commerce will continue to evolve as we see it until the middle of this year.
1) Growth of the item
The convenience that electronic commerce offers, makes people reduce visits to shopping malls in addition to normalizing it in their daily lives. In addition to expanding the variety of offers for users.
Product packaging has become a way to continue communicating your brand, do not waste it. Additionally, consumers are excited about products that come in unique packaging.
3) Purchases from the cell phone
Electronic commerce has made purchases via mobile phone increase. Additionally, mobile commerce sales are forecast to reach 15% by the end of 2021. Mobile sales will account for 73% of all e-commerce sales.
4) Interact with the customer
Interactive customer personalization has become an integral part of selling. This setting works by ensuring that individual customers have the same personalized branding experience, regardless of the channel they are using. This also ensures that you provide your customers with only relevant experiences, eliminating the need to annoy them with messages.
5) Payment processes
Payment processing is part of every customer's journey and plays a critical role in the conversion process. Integrate all payment methods for your e-commerce users: credit, debit, transfer, etc.
6) Omnichannel sales
It's time to embrace multichannel selling. Users have been shopping from different online sellers, including Amazon, brand name stores, eBay, family stores, and Facebook.
This trend is inevitable as e-commerce businesses are destined to grow and with growth comes the need to integrate inventory.
7) Green sales
Being environmentally friendly is considered to influence online sales. Brands are expected to ride the wave of green consumerism, and many consumers admit to being influenced by environmental concerns when deciding on a purchase.
8) Shopping on social networks
Rrss are a good marketing tool, allowing brands to expand their target audiences. Platforms such as Instagram and Facebook have been equipped with "buy buttons", which allow retailers to sell through them.
Online stores have also been establishing links with social media platforms, allowing customers to make purchases through them.
9) Artificial intelligence
More and more organizations are turning to artificial intelligence (AI) to improve their workflows and processes. And e-commerce companies are no exception. Retailers were among the first to recognize the benefits of including AI in their technology arsenal. Online marketers are expected to spend $ 7.3 billion on AI by 2022. The motivation is to provide a personalized customer experience.
10) Buy local
Due to the Covid-19 pandemic, local purchases increased in popularity. Supported by social media platforms like Instagram that create new features and story stickers to keep local businesses running.
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