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Digital advertising and its characteristics

Online advertising or digital advertising is a method by which brands, companies and entrepreneurs can promote their products or services through the internet.

Léelo en Español / 18-20 mins.


Contenido
  1. Advertising with Google Ads
  2. Advertising on Instagram
  3. Advertising on Facebook
  4. Advertising on Youtube
  5. Native advertising

Online advertising or digital advertising is a method by which brands, companies and entrepreneurs can promote their products or services through the internet. In addition, it is a form of digital marketing where different virtual tools can be used to promote said sale to the consumer.

Some of the ways to advertise online are:

Social networks like Facebook, Instagram or LinkedIn
Search engines like Google or Bing
Programmatic
Emails or emails
Websites, blogs and other content tools
Mobile apps

Advertising on the Internet is ideal, as it is able to adapt to any budget. Compared to traditional advertising, it is much cheaper. An advertisement on radio or television, for example, is only possible for large companies, while on the Internet there is room for everyone.

You can also offer your products to people around the world, combining it with a segmentation according to platforms allows you to segment the audience you want to reach, which allows better results.

In addition, it offers the possibility of measuring in real time the result of each ad, such as how many clicks have been made on your banner, number of purchases it has generated, where users came from, etc. This allows you to know exactly what actions are working and what you can improve better.

1) Advertising with Google Ads


Google Ads is a link tool to publicize your product or service, attract new customers, increase your online sales and stand out on the Internet. One of the greatest advantages of the platform is that you can advertise on the Internet without having to spend a lot of money or invest more than planned, since you can establish a daily budget available for each campaign and it will be discounted as your ads get clicks.

The first thing you should do is create an account on the Google Ads page. Then, you must create your campaign, select the type of ad and fill in the requested fields to make the corresponding configuration.

2) Advertising on Instagram


Instagram is one of the most influential social networks and is a great option for entrepreneurs, in addition to giving the possibility of including ads for companies or brands that want to reach a certain audience.

Through Instagram Ads, you can place banner ads in image or video format and thus achieve advertising goals such as boosting your posts, promoting your page, sending people to your site, increasing conversions, and much more.

3) Advertising on Facebook


Choose what to advertise, choose the type of ad based on your objectives, fill in the information in the boxes, place the ad image, title, description, expiration date and create your ad.

Ideally, you should combine different texts, titles and images to see which ones give better results. Segment your audience according to age range, location, gender, tastes, etc. Choose the daily expense you want to have, review the campaign, schedule it and set the start and end date.

It is important to note that you can modify Facebook Ads campaigns, pause and reactivate them as many times as you want. In addition, you have a manager called “Ads Manager”, which offers you exhaustive and real-time monitoring of the results of your campaigns.

4) Advertising on Youtube


YouTube also has advertising services for companies. In addition, you can also use it through the Google Ads settings.

First link your YouTube channel with your Google Ads account. Select the video you want to promote. Establish the characteristics of the promotion: budget, calendar, segmentation, etc. Then click on "Create and Launch Campaign." You will have to wait for the approval notification from YouTube and Google Ads, which can take up to 24 hours.

5) Native advertising


There are several platforms to carry out native advertising campaigns, they all depend on the one you choose to reach your market. Define your buyer persona or the audience you want to reach, select the platforms on which to develop your campaign, then select the content format to use, which can be an image, a post, a video, etc. and address issues that interest your buyer persona.

Advertising on the Internet is undoubtedly a great resource for companies or entrepreneurs who want to stand out on the web. In order to make your advertising budget work at its best and allow you to obtain the best results, it is important to create a well thought out and planned advertising campaign.

Some general tips for advertising on the Internet that you should take into consideration:

- Do not advertise without first defining your buyer persona.
- Combine your paid advertising strategy with some non-paid options, such as content marketing and SEO, to maximize results.
- Define an exact budget to develop the strategy.
- Select images and content for your advertisements.
- Flashy headlines or you can get a copywriter.
- Measure all the results.





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