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Accept cookies: what does it mean?

Cookies are not spam, or computer worms, or viruses, but rather are files sent by websites that are stored in our browser.

Léelo en Español / 8-10 mins.


Contenido
  1. Techniques
  2. Custom
  3. Analysis
  4. Advertising
  5. Behavioral advertising

Every time a visit is made to a new website, the system automatically asks if you want to accept cookies, even sometimes without knowing, users allow them to quickly enter to read content. But really, do you know what it expresses?

When you enter a web page, the browser sends the request to the site's server, so that it performs the corresponding reading. Cookies are not spam, or computer worms, or viruses, but rather are files sent by websites that are stored in our browser and that obtain data about visitors. In addition, they serve to send us personalized advertising, as well as collect technical data.

There are different types of cookies, depending on the purpose:

1) Techniques


Traffic control, identify sessions, content storage.

2) Custom


Language, browser type, regional settings.

3) Analysis


Measurement of activity and behavior of the user's browsing.

4) Advertising


Management of advertising spaces that the editor included on the web.

5) Behavioral advertising


Creation of a specific user profile.

These small files collect key information to present advertisements on the internet, especially to personalize advertisements. The job of cookies is to "tell" to brands and companies the behavior of users on the Internet to place ads according to our tastes and interests.

Among other things, they can collect this type of information: email addresses and passwords, telephone number, address, IP address, computer operating system, browser type, pages visited.
Advantages and disadvantages

Most web pages force us to accept them in order to continue using the service - that is why they are obliged to inform us well about them - although there are ways to deactivate and block them.

If you do not want the information collected by cookies to be stored on your computer, you can delete them in the "Tools" section and then click on "Clear browsing data". On mobile phones, you find this option in "Settings", then in "Privacy" and, finally, in "Delete cookies".

But it is not always necessary to reject them; the cookie policy has its advantages and disadvantages. On the one hand, they can be of great help to improve the internet experience, creating a user profile and avoiding having to fill out forms, passwords and endless contact sheets over and over again.





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